I have two recommendations.
First, I think the new in-store pickup option is pretty neat. I dont have many issues with the app as far as bugs, but I wish I was able to view my wishlist on the app. Currently, I can only do that on the website. Id purchase through the app more often if I was able to see my favorite items that Ive saved to my wishlist.
Second, I think the current one-time Urban On Exclusives such as "UO Shoes" or "UO Music" should reset every four months, or even every six months from the time of purchase. The badge doesnt have to reset, but the discount is nice especially for a store that hardly has store-wide sale events.
So far the app is an average three stars to me. It could be so much more interactive and fun. The Urban On Exclusives were cool at first, but now I dont even bother to open the app in stores anymore because its become useless to me. Plus completing "Im in a store" hundreds of times gets old.
chammy1526 about Urban Outfitters, v6.6